CELEBRATING 65 YEARS
Launched in 1950, Clarks Originals most-loved silhouette – the Desert Boot – celebrates its status this year as the Original Desert Boot. Modelled on a shoe made in the bazaars of Cairo and worn by off-duty British army officers.
Nathan Clark cut the pattern for the boot himself, but it got a lukewarm response from the Clarks stock committee. Undeterred, Nathan launched the boot at the Chicago Shoe Fair in 1949. A feature in Esquire magazine later, and the maverick shoe maker had a best selling hit on his hands – this radical boot was like nothing anyone had ever seen before.
65 years after its debut, it’s still crafted using the same techniques, including the ‘stitchdown’ construction and the distinctive slim line last shape and natural crepe sole of the original.
To kick off the celebrations, Clarks UK held a launch at their Regent Street store earlier this year, as well as a celebration of our heritage which is being rolled out globally. The International launch begins early July with the release of the SandSixtyFive boot. Only 150 pairs were made, so it’s set to move fast.
Watch this space for details.